Tequila Avion launches on 'Entourage'

May 31, 2011

After gaining infamy from the hit TV series “Entourage,” many are shocked to discover that Turtle’s latest business venture, Tequila Avion, is actually a real company... and handcrafts real tequila!

Avion prides itself on using only the finest Blue Weber Agave found in the highest regions of Jalisco. Because of that area’s rich mineral content and a lengthy slow roasting, distillation and filtering processes, the Avion agave has an incredibly distinct and exceptionally smooth taste profile. Unfortunately, this tequila is not readily available. You can only buy the three delicious versions of Avion (the Reposado, the silver, and the Anejo) at exclusive locations around the country.

But the true story of Avion is how it came to partner with “Entourage.” According to an article in the New York Post, one of the founders of the tequila, Marquis Jet tycoon Kenny Dichter, is lifelong friends of the creator of the HBO hit series Doug Ellin. So when Ellin was planning the latest season and having difficulty coming up with a new business venture for Turtle, he naturally called Dichter asking for advice. Dichter and his partner Ken Austin jumped at the opportunity to help a friend out and the rest is history.

Sportiqe, having partnered with Dichter on Marquis Jet collections, was honored to create the Tequila Avion apparel for the company and various retailers. You can currently find a gray tri-blend Tequila Avion tee in most Urban Outfitters around the country (and online here) as well as a colorful collection at select Bloomingdales locations.

It’s been a thrill to see Avion continue to grow and we look forward to a great partnership in the years to come!

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