WM + OAR =

February 15, 2010

When I first heard that the FBR Open was changing sponsors to Waste Management I thought... why is Waste Management sponsoring a golf tournament? Who are they advertising to? After all, do they really have competition?

The next week I saw a commercial for the new TV show: Undercover Boss, which is essentially a reality show where the head CEO of a company becomes a common low-level worker. Believe it or not WM sent their CEO into the trenches to be lowly trash collector. While it didn’t compel me to Tivo the show, it was interesting enough to send me to their website.

At wm.com, I was thoroughly impressed by the work they are doing to contribute to the green movement. I won’t bore you with the info that I saw there but definitely check it out it’s fascinating!

Anyways with a field of Phil Mickelson, Steve Stricker, Kenny Perry, Zach Johnson, Anthony Kim, Davis Love III, and Ian Poulter (amongst others), the tournament will probably be competitive.

But to us at Sportiqe, the biggest story of the weekend will absolutely be the performance of OAR!!!!

As you may or may not know we’ve been working with OAR making merch and connecting them to colleges across the country for years (www.sportiqe.com/collective) and it will be great to see them again live in action. Keep in touch with us next week for pics from the tournament!

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