1. virtual fitness

The pandemic accelerated the rise of virtual fitness. Now, more than a year later, this trend is here to stay. It’s not just Peloton either. At-home fitness equipment is more sophisticated and accessible than ever before. Paired with fitness instructors and gyms creating content online to serve this growing need, virtual fitness is a great way to stay in shape in the comfort of your own home.

2. PLAY AS EXERCISE 

The pandemic accelerated the rise of virtual fitness. Now, more than a year later, this trend is here to stay. It’s not just Peloton either. At-home fitness equipment is more sophisticated and accessible than ever before. Paired with fitness instructors and gyms creating content online to serve this growing need, virtual fitness is a great way to stay in shape in the comfort of your own home.

3. RISE OF UNISEX APPAREL

We’ve seen this trend firsthand at Sportiqe. The reason? It’s likely because men and women have put comfort above all else – paving the way for men and women to choose styles that aren’t restricted by traditional standards. Some of our bestsellers are unisex – like our Classic Comfy Tee and our Heywood Zip Up Hoodie – and we hope this is a trend that’s here to stay.

4. TAPPING INTO A GLOBAL COMMUNITY 

If you are a person who is motivated by working out with others, joining a global community of like-minded individuals is a trend you’ll love. Whether it’s joining an app that allows you to connect and compete with others, or a live stream where you can work out in real-time with people around the globe, you are no longer limited to exercising with people you know IRL.

5. EXERCISE AS SELF-CARE

Mental health has never been more widely discussed than it has in 2021. As more people are embracing the concept of self-care, exercise has become a large part of taking care of both the body and the mind. Exercise is proven to increase mental focus and productivity while also making you happier and more relaxed. Talk about a win-win for self-care!

6. VACATION FITNESS

Remember when vacations were a time many ditched their fitness routines altogether in favor of poolside drinks and indulgent meals? The rise of hotel gyms, group fitness classes for travelers and suitcase-friendly fitness equipment all point to a growing need to stay in shape during travel. H.I.I.T. on the beach, anyone?

7. ACTIVE WEAR AS STREET WEAR

If your clothing is comfortable and versatile enough to work out in, it usually means it’s comfortable and versatile enough for everyday activities. Our Sportiqe core collection is perfect for exercise and beyond, especially the super soft Olsen Hoodie, lightweight Rowan Hoodie and Daly Joggers. 

8. ACCOUNTABILITY PARTNERS

A little peer pressure never hurt anyone, especially when it comes to holding you to your health and fitness goals. Accountability partners are a rising trend, with apps that allow you to follow and encourage your friends, group-centric virtual workouts and ways to share your goals in new and innovative ways. 

9. EMPHASIS ON RESTORATIVE EXERCISE 

While strength training and high-intensity cardio have been trending for years, men and women everywhere are seeing the benefits of counting it with restorative exercise to help muscles recover and prevent injuries. Yoga, low-impact cardio like walking, swimming, stretching and foam rolling have been rising in popularity to balance out the more intense days.

10. INCREASED DEMAND TO SUPPORT MISSION-DRIVEN ORGANIZATIONS

Who doesn’t want to look good while also doing their part to help others? Fitness enthusiasts today want to do their part to support organizations that are doing good in the world. We’re proud of our ongoing effort to support high-impact nonprofits, made possible by our partnership with Beam Impact, for our customers to support a cause that means something to them.