Roam in Comfort Series: Let's get comfortable

Posted on September 27, 2016 by Jason Franklin

This time of year in particular, we are often moving so quickly that we sometimes forget even the most basic human needs. I know I’m probably not the only one who can say that I’m guilty of forgetting to eat lunch on busy days, or staying up until 2AM to meet a deadline, only to get up again at 5 and start rushing the day away. We often pack our calendars so full to get in every possible thing that we can fit, creating strain and general discomfort in our day-to-day lives. As we move into the busiest season for our business, and for most, a hectic time of year, we wanted to take time to reflect on what Sportiqe is all about. We wanted to create a new blog series that will enable our customers to be comfortable in every aspect of their lives, we want to give a little insight into what it means to roam in comfort. 

Along with those basic human needs, like eating and sleeping, we have a natural tendency to gravitate towards things that are comfortable. Think about your favorite time of day. I know for many of us, that time is when we come home from work, take off our sneakers and sink into the sofa with cold beer, flip on the game, start our nightly Netflix binge, or jump onto our favorite gaming console, right? We gravitate towards comfort because that’s what our bodies are telling us we need!

The phrase “roam in comfort” is something you’ve probably heard us say a lot, but what does it really mean? The phrase goes hand-in-hand with our logo, the American Buffalo. We use the Buffalo as a representation of our company for so many reasons, but in particular, we like the Buffalo because of its symbolic representation of courage and strength. To the Native Americans, the Buffalo was a source of food, material and shelter. The Native Americans used every piece of the Buffalo, similar to what we do when we find a fabric we like, we use it for everything: T’s, hoodies, lining, headwear, etc. Not only did the Buffalo provide physical necessities, but it also provided a representation of how to live. The Buffalo roams wherever it wants, free of restriction. Even in rough weather or during a dry season, the Buffalo keeps his head down and moves forward. The Buffalo can run up to 40MPH and jump up to 6 feet high, pretty impressive for a 1,400 pound animal, huh? At Sportiqe, that’s how we strive to be as a company: resourceful, always moving in the direction of innovation, quick & nimble in an industry that tends to be slow-moving, but most of all, comfortable.

We’ve spent a good portion of this year perfecting our product and designs, constantly learning and growing from the feedback you’ve given us and now, we want to add another layer to our customer experience.  It’s our goal to make our customers as comfortable as possible. The goal of this blog series is the same. We will feature anything and everything that makes us comfortable. Whether it be travel destinations, DIY projects, new restaurants to try, life hacks, pizza-toppings, you name it! Whatever is making us comfortable, we want to share it with you. We want to be able to connect with you on a more human level, something a little less corporate, and a little more comfortable, if you will. If there’s a topic you’re dying to hear our take on, let us know! The Sportiqe family tree has branches that reach far and wide, so if we have the answer, we’ll share it, and if we don’t, we’ll find it. Don’t be afraid to start a dialogue on social media too! Let’s see just how comfortable we can get. 

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Posted in for men, for women, freedom, social media, sportiqe


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