People that know Sportiqe know that we have some pretty uniqe style and graphic names. This season is no different. However, I wanted to let you all in on some background of why I name some of the styles/graphics that I do.
Yes I know you might recognize some as song titles, or characters in movies. However, there are some pieces in every collection that are named after someone who has inspired me in my life. Naming a style name after them is one of the biggest compliments that I can think to give someone. Their name will be forever woven into the Sportiqe culture. There is no way that I could do what I do without the motivation and inspiration that these people have provided for me. I thought I would share with you a few of the new style names, and give you a brief explanation behind them.
If there is one female sports reporter that has truly reinvented her field, it’s my friend Erin Andrews. Erin and I have been friends since the start of Sportiqe. She has been a huge supporter of the brand since day 1. I’m sure most of you have seen pictures of her wearing Sportiqe on our website/twitter/facebook, etc. Yes I know guys love her. She is a beautiful woman. However, what I think is the coolest thing about EA, is that she’s an inspiration to women everywhere. So when we upped our game in the women’s collection this season, I knew I had to incorporate my friend Erin Andrews.