Sportiqe has teamed up with McDonald's, the world's largest chain of hamburger fast food restaurants, to collaborate on a new clothing collection that celebrates the iconic history associated with the brand. Sportiqe’s hip, trendsetting design influence will support McDonald's effort to reach younger consumers.
The McDonald's clothing collection, which consists of men’s and women’s pieces, includes basic cotton tees that celebrate the "uniqe" attributes of the McDonald's brand. The fashion is athletic, with the recognizable McDonald's logo absent from all of the designs. Instead, the line focuses on what makes McDonald's uniqe - things like the McDonald's All American game and the McRib. The line also features a tribute to McDonald's past, with one t-shirt mentioning the "custom built hamburgers" that was the foundation for transforming McDonald's into a coast to coast operation.
The line will be sold in select retailers and specialty boutiques this fall. You can also buy McDonald's t-shirts online now at the Sportiqe Boutiqe.
Here's a sneak peek at the McDonald's clothing collection: