Sportiqe Blog

Acknowledging your Uniqe'ness

Posted on October 12, 2016 by Matt Altman

The concept of uniqe’ness is at the core of our business, in fact, we’ve literally built our whole company around it! We strive to give our customers the most individual, unique design, specific to their brand. When we meet with our clients to come up with a new design for their apparel, we don’t suggest ideas that are the same as everything else out there; we encourage them to be different! We acknowledge the uniqe’ness in each of our clients because it’s their individuality that makes them stand out, and we think standing out is a good thing!

As we look to recognize National Stop Bullying Day, we want to be reminded of the fact that each of us is unique, and that uniqueness isn’t something to shy away from. So many of us can relate to being bullied for something that made us different. For me personally, I think back to when I was a student and remember how bullying made me feel small or unworthy, not good enough, even afraid. There were times in my life that I remember being the one on the other side of bullying, which in some cases, felt much worse.  It was those feelings as a student that caused me to take a deeper look at how I wanted to feel.  Upon years of addressing this, I simply came to the understanding that what I want to feel is happiness. Interestingly enough, I've also come to know that this wanting to feel good is fundamental for every human being.  Not just for me, but every single person on the face of this earth wants to be happy.  It is with this understanding that I can understand the similarities that exist with my neighbor along with respecting their differences. I want to enjoy my life and to understand more and more what it means to be alive.  I want to experience joy, I want to learn, and I want to collaborate with people. Overall I just want to feel good. One way I knew I could create that good feeling for myself was to help give it to others. I want to help make people feel comfortable and allow them to see that their uniqueness isn’t something that should be made fun of, but embraced!

A few months ago during a company meeting, we introduced the word “Genshai”.  It means, “to not treat others as to make them feel small.” It is something we strive to be conscious of in our efforts to help people feel comfortable. Yes, there are challenges in life and in day-to-day business, but at the end of the day can we all come out on top, treat others with respect and feel good. It was important to us as a company to align this concept of “Genshai” in our daily interactions, not only with one-another but with our customers as well. The idea of Genshai and acknowledging your uniqe’ness go hand-in-hand!  We thought it was important, especially today, to remind people of the age-old wisdom “treat others as you would like to be treated” and hopefully in that understanding can look to master Genshai and acknowledge each others' uniqe'ness.

If you or someone you know is being bullied, check out for info on how to get help!


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Roam in Comfort Series: Let's get comfortable

Posted on September 27, 2016 by Jason Franklin

This time of year in particular, we are often moving so quickly that we sometimes forget even the most basic human needs. I know I’m probably not the only one who can say that I’m guilty of forgetting to eat lunch on busy days, or staying up until 2AM to meet a deadline, only to get up again at 5 and start rushing the day away. We often pack our calendars so full to get in every possible thing that we can fit, creating strain and general discomfort in our day-to-day lives. As we move into the busiest season for our business, and for most, a hectic time of year, we wanted to take time to reflect on what Sportiqe is all about. We wanted to create a new blog series that will enable our customers to be comfortable in every aspect of their lives, we want to give a little insight into what it means to roam in comfort. 

Along with those basic human needs, like eating and sleeping, we have a natural tendency to gravitate towards things that are comfortable. Think about your favorite time of day. I know for many of us, that time is when we come home from work, take off our sneakers and sink into the sofa with cold beer, flip on the game, start our nightly Netflix binge, or jump onto our favorite gaming console, right? We gravitate towards comfort because that’s what our bodies are telling us we need!

The phrase “roam in comfort” is something you’ve probably heard us say a lot, but what does it really mean? The phrase goes hand-in-hand with our logo, the American Buffalo. We use the Buffalo as a representation of our company for so many reasons, but in particular, we like the Buffalo because of its symbolic representation of courage and strength. To the Native Americans, the Buffalo was a source of food, material and shelter. The Native Americans used every piece of the Buffalo, similar to what we do when we find a fabric we like, we use it for everything: T’s, hoodies, lining, headwear, etc. Not only did the Buffalo provide physical necessities, but it also provided a representation of how to live. The Buffalo roams wherever it wants, free of restriction. Even in rough weather or during a dry season, the Buffalo keeps his head down and moves forward. The Buffalo can run up to 40MPH and jump up to 6 feet high, pretty impressive for a 1,400 pound animal, huh? At Sportiqe, that’s how we strive to be as a company: resourceful, always moving in the direction of innovation, quick & nimble in an industry that tends to be slow-moving, but most of all, comfortable.

We’ve spent a good portion of this year perfecting our product and designs, constantly learning and growing from the feedback you’ve given us and now, we want to add another layer to our customer experience.  It’s our goal to make our customers as comfortable as possible. The goal of this blog series is the same. We will feature anything and everything that makes us comfortable. Whether it be travel destinations, DIY projects, new restaurants to try, life hacks, pizza-toppings, you name it! Whatever is making us comfortable, we want to share it with you. We want to be able to connect with you on a more human level, something a little less corporate, and a little more comfortable, if you will. If there’s a topic you’re dying to hear our take on, let us know! The Sportiqe family tree has branches that reach far and wide, so if we have the answer, we’ll share it, and if we don’t, we’ll find it. Don’t be afraid to start a dialogue on social media too! Let’s see just how comfortable we can get. 

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Posted in for men, for women, freedom, social media, sportiqe

Sportiqe Miami Heat Collection

Posted on November 10, 2014 by Brett Farmiloe

From hats to hoodies, graphic tees to tanks - Sportiqe has Miami Heat fans covered with this season's collection. The Miami Heat clothing collection, which consists of men’s and women’s pieces, includes our signature triblend tees, tanks and lightweight hooded sweatshirts that's perfect for Miami weather. The fashion is athletic, with the Miami Heat logo screenprinted onto numerous pieces, including the Heat Nation tees.

The line ranges in price from $18-$65 and will be sold in American Airlines Arena and on the Miami Heat website.

Dwyane Wade I Feel Home T-Shirt Mario Chalmers Heat Lifer T Shirt Chris Birdman Anderson Teressa Miami Heat Dancer Shabazz Napier Miami Heat Norris Cole Miami Heat Nation Miami Heat Dress Luol Deng Miami Heat Andre Dawkins Miami Heat Miami Heat Dancer HeatLifer Tank

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Introducing: The Stafford Zip Up Hooded Sweatshirt

Posted on October 20, 2014 by Brett Farmiloe

People that know Sportiqe know that we have some pretty uniqe style and graphic names. This season is no different.

We want to let you in on some background of why we name some of the styles/graphics that we do. You might recognize some as song titles, or characters in movies. However, there are some pieces in every collection that are named after someone who has inspired us. Naming a style name after them is one of the biggest compliments that we can think to give someone. Their name will be forever woven into the Sportiqe culture. There is no way that we could do what we do without the motivation and inspiration that these people have provided for us.

With that said, we'd like to introduce you to the STAFFORD.

Matthew Stafford In The STAFFORD Sweatshirt

Matthew Stafford is the quarterback for the Detroit Lions. We've long been fans of Matthew and his style, and likewise, Matthew has often been spotted wearing Sportiqe Apparel. So when we created a full zip up hoodie that has an understated look, we knew it could only be named after one person.

Matthew Stafford and Kelly Hall Matthew Stafford and Kelly Hall on New Years Eve Matthew Stafford In Sportiqe Detroit Pistons Apparel Matthew Stafford in Sportiqe EA Sports Boxing Shirt Matthew Stafford Sportiqe Hat - ESPN Matthew Stafford Clothing Style: Sportiqe Apparel Matthew Stafford, Post Game Interview In Sportiqe Matthew Stafford In Sportiqe Passing The Joy Shirt Matthew Stafford Sleeping In Sportiqe

It doesn't get more comfortable than the STAFFORD. The heavy tri-blend fleece fabric of this full zip up hoodie provides a super soft feel for an understated athletic look. Throw on this classic zip up sweatshirt for your fall and winter days and you'll never want to take it off.

Mens Zip-Up Hooded Sweatshirt Black Mens Zip-Up Tri-blend Sweatshirt - Gray Mens Zip-Up Hooded Sweatshirt Navy Blue

A few of the uniqe features of the Stafford is that the oversized hood has thick drawstrings for an athletic look. An official Sportiqe Apparel patch on the lower left waistline is stitched on a durable tri-blend fleece. Add the full zip, and this is a very versatile style that's perfect for fall and winter.

Triblend Zip-Up Hoodie Navy Blue Triblend Zip-Up Sweatshirt Hooded Black Sportiqe Gray Zip-Up Sweatshirt Stafford

Shop the STAFFORD Sweatshirt at

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Iggy Azalea Supports Lakers Star Nick Young

Posted on October 08, 2014 by Brett Farmiloe

Iggy Azalea and Los Angeles Lakers star boyfriend Nick Young make a uniqe team!

Nick Young, also known as Swaggy P, found himself in surgery this week after he injured his thumb during a Los Angeles Lakers practice. "#ThisIsWhatHappenWhenYouGuardKobe" was Nick Young's Instagram hashtag response to the injury.

Iggy Azalea + Nick Young

Nick Young was spotted wearing a Sportiqe Los Angeles Lakers t-shirt made from our comfy tri-blend material. What better shirt to wear to feel comfortable during recovery?

Iggy Azalea kept cool with a two-toned red and pink dress, along with slip-on shoes, oversized sunglasses, and an off-white handbag.

Nick Young Broken Thumb

Shop Sportiqe Los Angeles Lakers apparel and get the style that Swaggy P was spotted wearing.

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Doug McDermott in Sportiqe Chicago Bulls Hoodie

Posted on October 08, 2014 by Brett Farmiloe

Doug McDermott (aka Dougie McBuckets) was recently profiled on the NBA Rooks series wearing the Sportiqe Chicago Bulls Olsen Hoodie. Here's the video. 


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Rayna Jaymes - Bluebird Cafe T-Shirt on Nashville

Posted on October 01, 2014 by Brett Farmiloe

Rayna Jaymes was spotted wearing another Sportiqe t-shirt on ABC's hit show, NASHVILLE. This time, it was a comfy Bluebird Cafe t-shirt.

Rayna Jaymes Nashville Bluebird Cafe T-Shirt

The Bluebird Cafe t-shirt worn by Rayna Jaymes in the picture above is an older style, and is no longer available. However, the Bluebird Cafe store does have a selection of shirts that are made of the same material with different graphics.

This isn't the first time Rayna Jaymes has worn Sportiqe on Nashville. In Season 2, episode 15, Rayna Jaymes wore a different Bluebird Cafe t-shirt that is currently available in the Bluebird Cafe store and at the Grand Ole Opry Shop.

Rayna Jaymes - Bluebird Cafe T-Shirt ABC NASHVILLE Grand Ole Opry Bluebird Cafe Shirts

This marks the fourth time Sportiqe apparel has been worn on NASHVILLE. Rayna Jaymes once was spotted wearing a Sportiqe Loveless Cafe t-shirt. Another time special guest Austin Dillon wore a DOW t-shirt that Sportiqe produced for Austin and his pit crew.

Loveless Cafe Shirts on NASHVILLE Rayna James Loveless Cafe Shirt

Austin Dillon ABC Nashville

Where have you seen Sportiqe? Tell us on Instagram, Twitter or Facebook. Browse other celebrities and athletes who have been spotted in Sportiqe, or shop Sportiqe Apparel.

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